Poor list aquisition practices will undoubtly produce a bad online reputation for your brand and could potentially lead you down the path of hitting spam traps.
Three Types of Spam Traps:
- Typo Traps
- Grey or Recycled Traps
- Pristine Traps
The best advice we can offer is using double opt-in confirmation for list signup. It’s the only way to ensure the correct email address is added to the list, and the subscriber genuinely wants to receive emails from you.