Segmenting your email-marketing lists helps you get better open and click rates. By narrowing your focus and sending messages to targeted groups within your lists, your recipients will find your campaigns more relevant—and relevant campaigns get better results.
Segmentation can help increase email marketing metrics and conversion rates for marketing campaigns—and to boosting prospect engagement. With email volumes on the rise and the serious potential for emails to be lost or buried, you can improve your marketing effectiveness by targeting your campaigns to appropriate segments, rather than blasting the same campaign out to all your prospects.