SEO (search engine optimization) is important to modern marketing tactics. Frequently, the term SEO is thrown around in reference to your actual search rankings with the focus being better SEO = better rankings. While SEO, SERPS (search engine results page), and SEM (search engine marketing) oriented techniques aren’t always simple, we always encourage best practices. For more information related to SEO check out this extensive guide from SearchEngineLand.
We know that Google cares a lot about a sites trustworthiness and will factor it in when ranking your website in the SERPs. For Google, having a private or inaccurate WhoIS is seen as a negative trust indicator. A public WhoIS is a good first indicator to Google that you are a legitimate business.